Retail Market And Financial Strategy - 1522 Words

In this paper I will discuss Forever 21’s retail market and financial strategy. I will examine the company’s sustainable competitive advantage that upholds the company’s edge over its competitors. I will explain how the company’s fast fashion retail is becoming a threat to other companies with the same type of products such as Zara and HM. These companies should be worried because Forever 21 is faster and cheaper, it s expanding its consumer base, and it s fighting with the competitors head on. I will discuss exactly how Forever 21 is planning on being the number one fast fashion retailer in years to come, and how the placement of the stores is an important factor for it’s success. Forever 21’s expansion strategy is to increase the amount of stores currently in the US and also to add locations over seas. CEO Don Chang plans to double the size of the company in the next three years by expanding it’s total retail footprint. In this pape r I will also explain how Forever 21 compares financially to its competitors and I will discuss the net sales for the company in 2014 as well as the competitors net sales in both dollar and percentage amounts. I will describe the controversy behind the trends of Forever 21’s future sales, and depict the current trends in both negative and positive light due to opposing views of the company. I will determine these strengths and weaknesses of the company and explain them in great detail to show exactly how well the company is doingShow MoreRelatedAmazon s Pricing And Retail Strategy867 Words   |  4 PagesAmazon’s Pricing and Retail Strategy In my opinion, the best online retailer is Amazon. They easily have the best customer service and product fulfillment when compared to other online retailers. The inventory in the USA is over 200 million products, making such a feat impossible for a physical retail store to compete (Export, 2013). 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